Design Drama

documenting the delicate dance of design

The Possibility of Falling in Love with Logo Design / Adobe Illustrator April 28, 2008

Like most designers I know, I have my own little beaten path of doing things. I love love love Photoshop and could work in it almost exclusively. But for logos, I force myself to use Illustrator because it’s the right way to do things.

In the past few months, I’ve had more logo work come across my desk than normal.
As I’ve stated before, I’m not the biggest fan of logos. Of course, like everything else, practice makes perfect. I’ve found, recently, as I blogged about a few posts back, that sketching logos by hand, away from the computer is the way to really let the mind play – to not rely on the fonts loaded on a computer to dictate the look of a logo

Honestly, I think the true reason I shudder at the thought of the design of logos is I’ve never really felt all that comfortable in Adobe Illustrator. I was one of those people that learned Aldus/Macromedia Freehand (I’m showing my age here, ack!) & Illustrator in college, but it was really on my own, even though I was paying money to be taught — which means I didn’t really learn it as well as I should.

And that’s the thing here: knowing Illustrator and KNOWING Illustrator are two different animals. I started a project for 3 logos this week and grudgingly opened Illustrator, because I’m a big believer that logos should be initiated as vector art.* Anyway, so, I bit the bullet and decided I wasn’t going to let my fear take over.

I didn’t know how to do this one thing I wanted to do and I started Googling. I stumbled across this website, Illustrator Techniques. Where has this been all my angst filled Illustrator life? This website is just what I needed at just the right time. And it’s actually more than I needed. Looking at the galleries and reading the tutorials are really amazing, because they are written from the standpoint of being kinder and gentler to the reader — they’re not written over my head. Just “here’s how you get from point A to point B to point C to point D. I love this site!

*I wish I had a dime for every time I had to work with someone’s shitty version of a logo pulled from the web, scanned poorly or designed as 72 dpi — I wouldn’t be working; I’d be sitting on a beach, cold Corona in hand.

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4 Responses to “The Possibility of Falling in Love with Logo Design / Adobe Illustrator”

  1. inknform Says:

    logo design is such a fun little market. Well…I know its not a “small” market, per se…but it really is a complimentary skill to any graphic design work.

    Anyway, logo design rocks! 🙂

  2. missbethd Says:

    it’s actually becoming more fun for me lately… maybe it comes in spurts

    it pays well, so I should embrace it

  3. eldebe Says:

    It is neat to read someone else’s perspective on AI because the way you feel about AI is the EXACT way I feel about PS (Photoshop). I would love it if you would take what you have learned from the AI tutorial site and every now and again, show us STRICT AI users what is so great (to you) about PS. Thanks!

  4. missbethd Says:

    Thanks, eldebe for your perspective.

    I generally use the AI tutorial site for when I get stuck on “wait, how do I do this” — but what I do like about it is the community people who are designing and how it’s a shared learning experience.

    As I said in my post, I learned all this stuff on my own (pretty much) even though I was attending University to learn it. But the real way that I learned things was sitting with other students and saying “how do you do this” and having them show me. I’m a “learn by doing” type of person — which I’ve found is the common way most designers learn things, as we are visual people — and that’s what I like about the tutorial site… that it’s a community of like minded people sharing knowledge.

    I guess I love photoshop for the endless possibilities. I work in it every single day – and learn something new all the time. There is nothing else like it, at least to me.


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