Design Drama

documenting the delicate dance of design

A How To Guide: Credit Card Confetti April 14, 2009

ccconfetti

Supplies:

One Pair of Scissors
Twenty Seven x Infinity parts rage
Three credit cards
One champagne flute

Instructions:

Allow scissors to meet plastic credit cards, apply liberally

– Put champagne flute on desk where bills are paid.
– Stare at it daily as you pay down your credit card bills with money earned
by taking every extra job you can find and putting every penny into a savings
account specifically opened to build the money to pay off these soul sucking
devices.
– when all debt is paid off, in full, empty champagne glass of all credit card confetti, pour a liberal amount of champagne* into glass and drink until champagne magnum is empty.

Prep time: varies
Card cut up process: 3 cards, 30 minutes

Suggested music:
“You Make Me Sick” – Pink
“Money” – Pink Floyd
“9 to 5” – Dolly Parton
“Opportunities (Let’s Make Lots Of Money)” – Pet Shop Boys
“She Works Hard For The Money” – Donna Summer
“Money Changes Everything” – Cyndi Lauper
“Taxman” – The Beatles

*champagne should be paid for with COLD HARD CASH<

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In Which I Respond to A Craigslist Ad on My Blog February 11, 2009

I’ve been surfing through Craigslist again & I read this little gem this morning: (I’ve bolded my favorite part)

Book designer (XXXXXXX, TN)
Date: 2009-02-11, 9:07AM CST

We are a progressive, up-and-coming book publisher located in the XXXXXXX, Tennessee area. We are showing steady growth this year, and find ourselves in need of a book designer with the following characteristics/qualities:

– Applicant must be familiar/knowledgeable/preferably expert at InDesign software. A knowledge of Quark would be beneficial as well. You will be designing the interiors of books. You will also be given the opportunity to design covers as well.

– A knowledge of Photoshop/Illustrator is a plus, a big plus. You should be able to edit photos and illustrations for use in hardcover/paperback books.

– You should be knowledgeable about of the book industry – how books are produced, distributed, marketed and purchased. You should know what an endpaper is; you should know a mass market paperback from a trade paperback. You must know that (bookstore name redacted) is not a country western duo.

– You will be designing the interior of books – layout, font selection, rules, styles, parts of a book, type, etc. You should be able to provide us with a few samples of your work that is similar in nature.

– You should be able to work at an acceptable rate of speed. Not sloppy fast, but reasonably quickly with an emphasis on quality. We often have deadlines. You must be able to meet them.

– You must not be a flake. You must respond to emails within one day, preferably sooner. You must be available. Projects must be done on time. Always. No exceptions at all. Again, we work on deadlines.

– You must be able to send/store large files easily and securely. You must be able to send files in a PC format. You should be bondable. You must be comfortable handling copyrighted material. You must not lose the material that we give you. You must take this seriously, very seriously. Our authors depend on us.

– You may be asked to correspond with authors directly. You should be able to do so in English, using proper grammar and sentence structure. Some of our authors are rather well-known, and since you will represent us, your writing skills must be up to snuff. You must copy us on all emails. You must know how to correspond with people in a timely and professional manner.

– It would be a plus if you can design book covers, and can provide samples of same.

Benefits:

– In return we can offer little pay [at present], but lots of opportunity for the future. We are growing, and expect to be around for a long, long time.

– You can work out of your home. After all, it’s probably all ready set up as a studio,so you are most comfortable and productive there. No reason to upset the creative boat.

Our emphasis is on quality, beauty, and content. You will be encouraged to learn all you can to keep your skill set fine tuned. Staying ahead of the pack is what it is all about.

Hope to hear from some qualified candidates soon,

(name redacted)

* Location: XXXXXXX TN
* Compensation: Contract per job
* Telecommuting is ok.
* This is a contract job.
* Principals only. Recruiters, please don’t contact this job poster.
* Please, no phone calls about this job!
* Please do not contact job poster about other services, products or commercial interests.

Did you hear a bang earlier? That wasn’t the weather, it was my head exploding.

Look, I get it – we’re in a financial crisis, and everyone is looking to get the maximum amount of work/stuff, etc for a good price. But to write a laundry list of tasks and then have the, for lack of a better word, BALLS to say “we can offer little pay” – well, all I can think is “no wonder they’ve apparently worked with flakes before – ONLY A FLAKE would answer this ad — you’d have to be crazy to sign up for this!” I mean really… why not, when writing this job description, Mr Job Poster, didn’t you say “Cure Cancer” and “Solve Middle East Peace”?

Oh, one of my favorite parts of this ad is how the job poster even went as far as to throw the “celebrity angle” in there in the sentence: Some of our authors are rather well-known. Yawn – Still doesn’t make me want to bite. This makes me realize that only the well-known author and the publisher will make any money even though the designer will be doing the grand majority of the work to make the book marketable to the average customer — after all, we’re the ones that make a book jump off the shelf and grab a consumer’s eye. And in my experience in design, the more cooks you have in the kitchen, so to speak, the more work there is to be done. And the project takes even longer to complete — for the same amount of money, usually.

I’ve looked around at other postings for jobs in other categories other than “art/media/design” and I never seem to find this low-balling fascination when people post jobs in other professions. The reason we chose to be creative is we like to create. Most of us are damn good at it. And, while we might have gotten used to the term “starving artist”, no one is striving to be one. And honestly, I can go work at the mall for more money than this joker is probably offering – AND when I leave the job at the mall they won’t call/email me around the clock – NOR will they expect me to do MORE and MORE work for the same amount of money. That’s almost always the case when a designer low-balls him/herself.

So, to all you job posters out there, with the audacity to write, well, a book of qualifications and job responsibilities like the one above, here’s a newsflash: most reputable designers have a little thing called “self-respect” and we’ve all met your kind before. You are a joke to us. Stories about you become the “worst client ever contest” of storytelling at our cocktail hours. And we’re not flakes either — but people like you, Mr Job Poster, make us so mad that we turn flaky… of course, what you call flaky is what we call “being compensated for the hard work we put forth for piss poor pay.”

After all, the job poster said it himself: Staying ahead of the pack is what it is all about. I suggest all designers stay ahead of the pack by steering clear of “jobs” like this.

UPDATE
The job has been reposted, and now the compensation reads “$100-$300” per book. Seeing as my minimum hourly rate is $75 per hour, I think I’ll pass. I’ve designed brochures for more money.

 

Archiving your work – the Old Skool Way January 12, 2009

Most of my friends know that I can be a bit of a pack-rat. It’s a trait I got from my family – so I got it honest. But as of late, I’ve been purging around here – cleaning out closets, going through boxes and just simplifying in general around here. I filled 3 laundry baskets of with clothes, separated computer cords to take to the Goodwill – hopefully someone can use those, and about 87 cosmetic bags from the freebies from Clinique. I even found a Syquest drive from 1997 – the discs are only good for use as coasters at this point – Remember when 280 MB was a huge amount of storage?

Anyway, in a box in the back of my closet, I found a box with stuff from college. Inside, I found slides and photo negatives of stuff I’d done in Drawing I & II and Design I & II. Somehow, back then I had a wise professor that had the foresight to have us take our artwork to have it photographed for posterity. I gasped when I found this stuff. Immediately I began scanning the photos to put them in my archives of work.

I don’t know how stuff is done now – that is, if having work photographed is still the norm as I’ve been out of school for a little over ten years. But, to all design students out there, take your stuff and have photos taken. Or do it yourself. Don’t just rely on a hard drive or a disc to store your stuff. Have hard copies – slides or negatives – of your stuff. You never know when a hard drive will die on you – or fires or natural disasters – I have a friend who lost all her photos in Katrina, for example.

I am so thankful someone told me “Take it & have it photographed” – who knew?

 

Must Read – Designing Thru The Recession January 11, 2009

If you’re a designer, especially freelance, go read this now

 

A Little Education about Spec Work / Design Contests January 10, 2009

Every once in a while, I’ll peck around on job listings (cough, Craigslist) and see what’s going on out there. And every once in a while, when things get slow and a project sounds like it has some potential to warrant my time and energy, I’ll even send a response.

This week, I sent a reply to a job listing. It’s for a publication. I attached my resume’ and other information to an email and hoped for the best. I heard nothing, until last night.

I got a reply from the job poster around 7 pm. He apologized for not getting back to me sooner and expressed interest in the type of design I do. Then, here’s the kicker, he asked me to go to the MySpace page for his publication (cough, myspace is dead), view some existing mock ups and create a mock up of my own with supplied photos – so he could see “what my style is.” He even asked “could you throw something together?”

I decided not to reply at that moment. I was a little too hot under the collar. I needed to sleep on it.

This morning, I crafted my reply in a text edit document, tweaked the wording to tone things down, and when it was just right, I hit “send.”

In a nutshell, I told him this:

– I don’t conduct my business in this manner.
– what is being proposed is “spec work” – often disguised as a design contest
– I have over 10 years of experience as a graphic designer, listed the reputable clients I’ve done work for, and told him I would be happy to provide samples of my work so he could “see what my style is”
– what he is asking for is unprofessional as well as unethical

I also linked this website for further reading and education and threw in this for good measure

As designers, not just in my area, but everywhere, we need to put a stop to this. I don’t care what level of the career one is at. Spec work is not only bad for one designer, it is detrimental to all. Do not do it. And educate the client on why this is unacceptable.

A person wouldn’t go to Kroger, Whole Foods and Publix, buy a steak at each and tell the cashier “I’m going to take this steak home, cook it – and if I like your’s best, I’ll come back and pay you for it.”

Design is no different.

 

The Truth About Graphic Design November 17, 2008

I’m always amused at how people find my blog. I normally get a lot of “Michael Jackson + Bubbles” or “Jeff Koons + Prince + toy poodle + latex.”

“Tonight, I saw a search for “Truth About Graphic Design Industry” in the search list.

Heh.

You want the truth?

I’ll give you the truth.

THE BAD NEWS

(A) You won’t get rich. If you’re entering this profession thinking you’re going to be printing money, I suggest you seek other avenues of employment. There are months that I do well. Others, I could probably do better asking “do you want fries with that?” or working at the Gap.

(B) If you’re thinking “oh, I’ll get to meet famous people…” — ok, in Nashville, on occasion it could happen. I’ve met, I think, 3 people of note through my job — the coolest being this lady — a friend of a client. She was ultra amazing and a total English lady in every sense of the word. Oh, and she’s still beautiful. I have photos with her and she even indulged me with an autographed press photo for my brother, a huge James Bond fan. We had nice conversations while chain-smoking cigarettes as she regaled me with stories of her time in the movies, her rounds in Hollywood and her work on “Goldfinger.”

(C) “…oh, maybe I’ll get famous, like Michael Beirut, David Carson or Stefan Sagmeister…” — don’t count on it. Chip Kidd said it best: “famous designer is like famous electrician”

(D) If you’re going into this field and you have an ego — you better lose it quick. Sooner or later (sooner, rather than later) you will have to sell out. Get used to selling out. Once, a friend of mine asked me “do you love everything that you design?” — I laughed and said “No! But the checks cash the same.” With that said, always do your best and give your all. But, note, there will be limitations — like images you have to pull from the internet or someone’s low resolution vacation photo they want to incorporate into the project. In these cases, refer to the famous words of one Mr. Tim Gunn (“Project Runway”) and “…make it WORK!”

(E) Get used to wearing a lot of hats — especially if you’re a freelancer. I’ve done the freelance thing for almost 5 years. I am the receptionist, the cleaning lady, the accountant, bills payable & receivable, customer service, order fulfillment, production artist, creative director, liaison (between printer and designer), typesetter, photo retoucher, editor and copywriter, just to name a few.

(F) To be a great graphic designer, you must learn to handle criticism well. Would I like every project to be my own ideas and a masterpiece? Sure. But there are always the clients that have their own visions. And those visions are unique to the client – and many times the client has a completely different approach that is refreshing. Learn to listen. It’s not about the designer, after all. It’s about a happy client.

(G) The client is always right. Now, mind you if they want your Photoshop files, you should refer to this post — but most of the time, you need to listen to the direction of what the client is requesting artistically.

(H) Above all else, you will be suited to this field if you meet one requirement: sitting in front of a computer and sketch book, drawing, dreaming and creating — and the whole time you’re doing these things, it is NOT WORK. I adore what I do. Do I get insane at times? Absolutely. But I can’t imagine doing anything else. I have friends who have desk jobs pushing paper — and the grand majority of them hate it with a burning passion.

THE GOOD NEWS

(A) I contain so much excitement and passion for the field I am in. There is magic in my profession. I can’t think of any other gig where you could say to 50 people “give me this product at the end, you have to use photos A, B, and C and it has to meet requirement 1, 2, 3, and 4” — and in the end you could have 50 results that meet the specifications.

(B) This is probably my favorite characteristic about my colleagues: graphic designers are a very sharing and giving community. There have been times I’ve been assigned a type of project that I’d never done before and I’ve had questions as to how to tackle the job. In those cases, I called up another designer or two – I’ve even emailed designers I didn’t really know – to seek advice; the common thread is that everyone has always been happy to help and give me counsel. We’re a tight group — we’ve all been through the war, so to speak.

(C) A fantastic perk of my job is that every day is different. There is no way to get bored. Then there are all the things one can learn — in the past few months I’ve learned about a Creek Indian leader, Pioneers of Cardiac Surgery, and the Planetarium at the Adventure Science Center of Nashville. I am always being presented an opportunity to find out new things. I feel so incredibly blessed to make a living doing something I consider fun and exciting and engaging.

(D) Graphic Designers are some of the most fun people you will ever meet. I love every single, solitary designer friend of mine. And I meet new ones all the time. We’re a well rounded and diverse group. And we usually have really fun parties or at least the invite to one.

(E) You get to write off all your cool technology from the Apple store. The iPhone is worth the blood, sweat and tears, right?

So, if you can take the good with the (sometimes) bad, then I’d say you are suited for a career as a graphic designer.

Good luck… if you’re willing to hang in there through this economy, you’re in for a treat.

 

Freelance Graphic Designers in a Wonky Economy November 16, 2008

If you’re a freelance graphic designer, or a freelancer in general, do yourself a favor, and read this