Every once in a while, I’ll peck around on job listings (cough, Craigslist) and see what’s going on out there. And every once in a while, when things get slow and a project sounds like it has some potential to warrant my time and energy, I’ll even send a response.
This week, I sent a reply to a job listing. It’s for a publication. I attached my resume’ and other information to an email and hoped for the best. I heard nothing, until last night.
I got a reply from the job poster around 7 pm. He apologized for not getting back to me sooner and expressed interest in the type of design I do. Then, here’s the kicker, he asked me to go to the MySpace page for his publication (cough, myspace is dead), view some existing mock ups and create a mock up of my own with supplied photos – so he could see “what my style is.” He even asked “could you throw something together?”
I decided not to reply at that moment. I was a little too hot under the collar. I needed to sleep on it.
This morning, I crafted my reply in a text edit document, tweaked the wording to tone things down, and when it was just right, I hit “send.”
In a nutshell, I told him this:
– I don’t conduct my business in this manner.
– what is being proposed is “spec work” – often disguised as a design contest
– I have over 10 years of experience as a graphic designer, listed the reputable clients I’ve done work for, and told him I would be happy to provide samples of my work so he could “see what my style is”
– what he is asking for is unprofessional as well as unethical
As designers, not just in my area, but everywhere, we need to put a stop to this. I don’t care what level of the career one is at. Spec work is not only bad for one designer, it is detrimental to all. Do not do it. And educate the client on why this is unacceptable.
A person wouldn’t go to Kroger, Whole Foods and Publix, buy a steak at each and tell the cashier “I’m going to take this steak home, cook it – and if I like your’s best, I’ll come back and pay you for it.”
Design is no different.